Citation

Kian Kwong, Lawrence Ang (2009) Lawrence Ang Kian Kwong. Masters thesis, Multimedia University.

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Abstract

This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	14 May 2010 08:51
Last Modified:	14 May 2010 08:51
URII:	http://shdl.mmu.edu.my/id/eprint/300

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