Citation

Hong , She San (Agnes) (2007) Dell Inc. : Will The Powerhouse PC Maker Turnaround? Masters thesis, University of Multimedia.

Full text not available from this repository.

Abstract

This project paper focuses on a case study on Dell. Some of the key subjects includes its major achievements in the past and the present; the overview of the industry - socio,economic,, marketing, political, legal and technological factors that encourage and affect growth and development industry which the company belongs. the challenges of competitors and ways to overcome them; secrets of Dell\'s success - customer experience and employee experience; the power of Direct Model, the partnership strategy, outsourcing strategy, and recent challenges of the company and their solutions. Part two, includesa case analysis of Dell Inc.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Jul 2011 03:34
Last Modified:	19 Jul 2011 03:34
URII:	http://shdl.mmu.edu.my/id/eprint/1869

Downloads

Edit (login required)