Citation
Hong , She San (Agnes) (2007) Dell Inc. : Will The Powerhouse PC Maker Turnaround? Masters thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This project paper focuses on a case study on Dell. Some of the key subjects includes its major achievements in the past and the present; the overview of the industry - socio,economic,, marketing, political, legal and technological factors that encourage and affect growth and development industry which the company belongs. the challenges of competitors and ways to overcome them; secrets of Dell\'s success - customer experience and employee experience; the power of Direct Model, the partnership strategy, outsourcing strategy, and recent challenges of the company and their solutions. Part two, includesa case analysis of Dell Inc.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 19 Jul 2011 03:34 |
Last Modified: | 19 Jul 2011 03:34 |
URII: | http://shdl.mmu.edu.my/id/eprint/1869 |
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