Citation
May, Leong Chuay (2003) Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia. Masters thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HE Transportation and Communications |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 06 Apr 2011 08:21 |
Last Modified: | 06 Apr 2011 08:21 |
URII: | http://shdl.mmu.edu.my/id/eprint/1807 |
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