Citation

May, Leong Chuay (2003) Soaring High Into The Blue Sky-AirAsia, The First Low-Fares, No-Frills Airline In Malaysia. Masters thesis, University of Multimedia.

Full text not available from this repository.

Abstract

This case study will take a closer look at the low-fares, no frills concept and find out how it differs from the conventional full-service carrier. It will further uncover the secret behind AirAsia's success and explore the future strategies for AirAsia to win the competition and achieve competitive advantage.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	06 Apr 2011 08:21
Last Modified:	06 Apr 2011 08:21
URII:	http://shdl.mmu.edu.my/id/eprint/1807

Downloads

Edit (login required)