An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations

Citation

Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University.

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Abstract

The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 06:07
Last Modified: 02 Sep 2010 06:07
URII: http://shdl.mmu.edu.my/id/eprint/1387

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