Citation
Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 06:07 |
| Last Modified: | 02 Sep 2010 06:07 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1387 |
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