Citation
Lim, Ying San and Rubiyanti, Nurafni and Ng, Tuan Hock and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita (2024) Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future? In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 567-577. ISBN 978-3-031-48772-9, 978-3-031-48770-5 Full text not available from this repository.Abstract
Small and medium enterprises (SMEs) are essential sectors as they contribute the most significant percentage of total business operations in Malaysia. Among the SMEs, micro-business is the most important (76.3%). However, despite the considerable number, the ugly truth is that many micro-businesses struggle to grow. One of the problems worth highlighting now is the lack of branding strategy for micro-enterprises, which makes many micro-enterprises unable to be seen by target customers. Despite the social media trends, the use of social media marketing in micro-enterprises is unmatured. Micro-business should start to utilize social media platforms to promote their brand. However, the usage of social media marketing to promote micro-business is still limited. This study aims to identify how social media marketing can build brand for micro-businesses in Malaysia.
Item Type: | Book Section |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 30 May 2024 02:49 |
Last Modified: | 30 May 2024 02:49 |
URII: | http://shdl.mmu.edu.my/id/eprint/12493 |
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