Citation

Lim, Ying San and Rubiyanti, Nurafni and Ng, Tuan Hock and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita (2024) Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future? In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 567-577. ISBN 978-3-031-48772-9, 978-3-031-48770-5

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Abstract

Small and medium enterprises (SMEs) are essential sectors as they contribute the most significant percentage of total business operations in Malaysia. Among the SMEs, micro-business is the most important (76.3%). However, despite the considerable number, the ugly truth is that many micro-businesses struggle to grow. One of the problems worth highlighting now is the lack of branding strategy for micro-enterprises, which makes many micro-enterprises unable to be seen by target customers. Despite the social media trends, the use of social media marketing in micro-enterprises is unmatured. Micro-business should start to utilize social media platforms to promote their brand. However, the usage of social media marketing to promote micro-business is still limited. This study aims to identify how social media marketing can build brand for micro-businesses in Malaysia.

Item Type:	Book Section
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	30 May 2024 02:49
Last Modified:	30 May 2024 02:49
URII:	http://shdl.mmu.edu.my/id/eprint/12493

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