Citation
Mohd Zahari, Nazuha and Ahmad, Zauwiyah and Ismail, Hishamuddin (2022) Developing A Framework of Marketplace Platform Business Model For The Event Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Text
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Abstract
Purpose of the study • To analyze the applicability of the different platform business models for the event industry. • To examine event industry players’ acceptance of platform business models. • To propose the most viable framework of the platform business model for the event industry.
Item Type: | Conference or Workshop Item (Poster) |
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Uncontrolled Keywords: | Business enterprises |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD5306-5474 Labor disputes. Strikes and lockouts |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 23 Dec 2022 08:15 |
Last Modified: | 23 Dec 2022 08:15 |
URII: | http://shdl.mmu.edu.my/id/eprint/10989 |
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