Citation

Mohd Zahari, Nazuha and Ahmad, Zauwiyah and Ismail, Hishamuddin (2022) Developing A Framework of Marketplace Platform Business Model For The Event Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Abstract

Purpose of the study • To analyze the applicability of the different platform business models for the event industry. • To examine event industry players’ acceptance of platform business models. • To propose the most viable framework of the platform business model for the event industry.

Item Type:	Conference or Workshop Item (Poster)
Uncontrolled Keywords:	Business enterprises
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD5306-5474 Labor disputes. Strikes and lockouts
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	23 Dec 2022 08:15
Last Modified:	23 Dec 2022 08:15
URII:	http://shdl.mmu.edu.my/id/eprint/10989

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