Citation
Liang, Zhi Xin and Lai, Kim Piew and Nathan, Robert Jeyakumar (2022) Service Experiences and Students' Citizenship Behaviour: The Role of Lecturer-Student Relationship. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Text
Liang Zhi Xin_FOB.pdf - Submitted Version Restricted to Registered users only Download (314kB) |
Abstract
Purpose of the study • To explore the underlying students' service experiences dimensions in the online services in Malaysian private HEIs • To examine the influences of online service experiences dimensions on students’ positive attitude toward the institution. • To examine the influences of students' attitude on citizenship behaviour
Item Type: | Conference or Workshop Item (Poster) |
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Uncontrolled Keywords: | Customer services |
Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 23 Dec 2022 06:37 |
Last Modified: | 23 Dec 2022 06:37 |
URII: | http://shdl.mmu.edu.my/id/eprint/10984 |
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