Citation
Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi (2022) Modelling The Marketing Skills Among Financial Advisors in Insurance Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Text
Nurul aida harun_FOB.pdf - Submitted Version Restricted to Registered users only Download (426kB) |
Abstract
Purpose of the study - improve insurance industry facilities - identify those factors that can contribute to customer retention - model the customer retention - filling a gap in the existing literature on insurance marketing literature
Item Type: | Conference or Workshop Item (Poster) |
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Uncontrolled Keywords: | Marketing |
Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 22 Dec 2022 08:29 |
Last Modified: | 22 Dec 2022 08:29 |
URII: | http://shdl.mmu.edu.my/id/eprint/10975 |
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