Citation

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi (2022) Modelling The Marketing Skills Among Financial Advisors in Insurance Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Text Nurul aida harun_FOB.pdf - Submitted Version Restricted to Registered users only Download (426kB)

Abstract

Purpose of the study - improve insurance industry facilities - identify those factors that can contribute to customer retention - model the customer retention - filling a gap in the existing literature on insurance marketing literature

Item Type:	Conference or Workshop Item (Poster)
Uncontrolled Keywords:	Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	22 Dec 2022 08:29
Last Modified:	22 Dec 2022 08:29
URII:	http://shdl.mmu.edu.my/id/eprint/10975

Downloads

Edit (login required)