Article

Al Mamun, Abdullah Sarwar and Mat Sharif, Zainon and Alamer Gadah, Atiq (2019) Measuring Arab Tourists' Satisfaction and Loyalty towards Malaysia. International Journal of Business & Management Science, 8 (3). pp. 597-613. ISSN 1837-6614

Goh, Mei Ling and Tan, Seng Huat and Yeo, Sook Fern and Lim, Kah Boon (2018) Purchase intention of consumers from Melaka towards mobile advertising. International Journal of Supply Chain Management, 7 (2). pp. 146-149. ISSN 2050-7399, 2051-3771

Hussain Sadri, Wan Faeeza and Md. Noor, Shuhaida (2022) Jingle Modification: Does Slogan Help? Journal of Communication, Language and Culture, 2 (1). pp. 1-19. ISSN 2805-444X

Khong, Jiunn Shyan and Hooy, Chee Wooi and Lye, Chun Teck (2022) Board independence and private information-based trading: evidence from Malaysia. International Journal of Managerial Finance, 18 (3). pp. 466-487. ISSN 1743-9132

Krishnan, Manimaran and Tee, Sim Hui and Koo, Ah Choo and Noman, Marwan Hesham (2019) Web elements for health promotion in Malaysia. Health Promotion International, 35 (3). pp. 458-469. ISSN 1460-2245

Lee, Chin Poo and Lim, Kian Ming and Yu, Tew Jia and Abdul Razak, Siti Fatimah (2019) AI-based targeted advertising system. Indonesian Journal of Electrical Engineering and Computer Science, 13 (2). pp. 787-793. ISSN 2502-4752

Lim, Shueh Ting and Ong, Lee Yeng and Leow, Meng Chew (2023) New RFI Model for Behavioral Audience Segmentation in Wi-Fi Advertising System. Future Internet, 15 (11). p. 351. ISSN 1999-5903

Noman, Marwan Hesham and Koo, Ah Choo and Krishnan, Manimaran (2019) Web elements for health promotion in Malaysia. Health Promotion International, daz04. ISSN 1460-2245

Solarin, Sakiru Adebola (2016) Does tourism-led growth hypothesis exist in Mauritius? Evidence from disaggregated tourism markets. Current Issues in Tourism, 21 (9). pp. 1-6. ISSN 1368-3500; eISSN: 1747-7603

Tan, Booi Chen and Lau, Teck Chai and Yong, Gun Fie and Khan @ Thandar Oo, Nasreen and Nguyen, Thi Phuong Lan (2019) A qualitative study of green practices adoption for restaurants in Malaysia. Social Responsibility Journal, 15 (8). pp. 1087-1099. ISSN 1747-1117

Tan, Hui Lin and Veerappan, Veeramuthu and Warraich, Muhammad Akib and Sulistyo, Ponco Budi and Putra, Angga Ranggana (2024) Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth. Journal of Communication, Language and Culture, 4 (1). pp. 61-83. ISSN 2805-444X

Tan, Yee Fan and Ong, Lee Yeng and Leow, Meng Chew and Goh, Yee Xian (2021) Exploring Time-Series Forecasting Models for Dynamic Pricing in Digital Signage Advertising. Future Internet, 13 (10). p. 241. ISSN 1999-5903

Yousaf, Mohammed Fathi and Koo, Ah Choo and Mohd Yusof, Mohd Hafizuddin (2023) Social Media Interactive Advertising and Purchase Intention of the UAE Customers: An Empirical Analysis. Sains Malaysiana, 52 (8). pp. 2237-2250. ISSN 0126-6039

Conference or Workshop Item

Chong, Phooi Kwan and Tan, Siow Kian and Tan, Booi Chen (2022) An Enhanced Sense of Place Framework for The Sustainability of a Heritage Site. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Hee, Wei Loon (2019) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. In: 6th International Conference on Social and Science Research, 4-5 Dec 2019, Park Royal Penang Resort , Batu Ferringi, Penang, Malaysia.

Lau, Siong Hoe and Leow, Meng Chew and Wong, Sue Hong Steven (2019) An Engagement Framework for Digital Signage. In: 9th IEEE Symposium on Computer Applications and Industrial Electronics, ISCAIE 2019, 27-28 April 2019, Malaysia.

Lim, Kah Boon and Yeo, Sook Fern and Yong, Yew Siang (2017) A Study Of Revisit Intention To Boutique Hotels In Melaka. In: AIMC 2017 - ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE, 2017.

Rames, Anna Manisha and Tan, Gek Siang and Yeo, Sook Fern (2020) Determinants of Excursionists’ Satisfaction and Loyalty towards Architectural Tourism in Ipoh Township, Malaysia. In: 4th International Conference on Entrepreneurship Studies, Business, Economy, and Management Science (4th ESBEM) 2020, 05-10-2020, Research Synergy Foundation (Virtual) , West Java, Indonesia.

Veloo, Puvaneswari and Saprudin, Abby Ashraff and Ahmad, Abdul Aziz (2022) Accountants Role in Achieving Sustainable Production through Integrated Thinking. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Thesis

Heng Lin, Lim (2015) Adequacy of e-filing adoption by Malaysian courts. Masters thesis, Multimedia University.

Mohamad Jowsey, Mohammad Hafeez (2014) The determinants of nostalgia sentiment sensitivity in nostalgic driven advertising. Masters thesis, Multimedia University.

Mohamad Ridza, Nurul Airin (2022) Online-To-Offline (O2O) Commerce: Factors that influence consumers' offline purchase intention through electronic Word-Of-Mouth (WOM). Masters thesis, Multimedia University.