Citation

Mohamed, Tajul Arriffin and Abu Hasan, Zuha Rosufila and Ismail, Shahnaz and Abu Hasan, Nadia (2019) The Effectiveness of Online Relationship Marketing: Incorporating the Conservation- Donor Relationship Perspective. In: 5th Postgraduate Seminar in Accounting, Business and Finance, 13 June 2019, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia.

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Abstract

Conservation resource’s funding are limited thus making it impossible to invest equally in all threatened species. The present research study on how the conservation organization get the fund to run the campaign and the effectiveness of online relationship marketing based on the expectation, experience and preference. Data were collected via online survey among 34 private limited companies. Respondents were chosen based on their involvement in conservation program. Findings show that expectation, experience and preference has a significant effect to the effectiveness of online relationship marketing. It is hoped that, the present research will be able to improve the relationship between donor and conservation funding.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Conservation, online relationship marketing, effectiveness, donor, online survey.
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Law (FOL)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Nov 2021 01:38
Last Modified:	02 Nov 2021 01:38
URII:	http://shdl.mmu.edu.my/id/eprint/9225

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