Citation

Tanti, Dewi Sad and Nathan, Robert Jeyakumar and Sulistyo, Ponco Budi and Soekmawati, Soekmawati and Hanim, Farah and Sarjuni, Viviantie (2021) Empowering Cross-Border Women Entrepreneurs Via Mobile ICT: Framework For Malaysian And Indonesian Women-Led MSMEs. Journal of Nusantara Studies (JONUS), 6 (2). pp. 340-357. ISSN 0127-9319, 0127-9386

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Abstract

Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfill customer needs and wants. However, there is a lack of established models to measure mobile ICT’s role in women MSMEs in these developing countries. Through the review of policy papers and relevant literatures, this study presents a framework to assess the adoption of Mobile ICT in women-led MSMEs factoring cross-border networking. Building upon Social Network Theory and Technology Acceptance Model, this study presents a framework and discusses recommendations for further action to empower women-led MSMEs in both countries by leveraging on cross-border networking capabilities between Indonesian and Malaysian women-led MSMEs. This study highlights the strength of international and cross-border networking among women startup and entrepreneurs where mentoring could happen to empower women startups and entrepreneurs.

Item Type:	Article
Uncontrolled Keywords:	Businesswomen, Mobile ICT usage, women empowerment, MSMEs development, workforce digitization, cross-border entrepreneurship, social network theory, startups
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD6050-6305 Classes of labor Including women, children, students, middle-aged and older persons, minorities
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	28 Jul 2021 13:19
Last Modified:	28 Jul 2021 13:19
URII:	http://shdl.mmu.edu.my/id/eprint/9054

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