Citation

Wasiuzzaman, Shaista and Chong, Lee Lee and Ong, Hway Boon and Pannir Chelvam, Hemalatha (2021) Examination of the motivations for equity-based crowdfunding in an emerging market. Journal of Theoretical and Applied Electronic Commerce Research, 16 (2). pp. 2-63. ISSN 0718-1876

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Abstract

This study investigates the various motivations to equity crowdfunding in Malaysia. A total of 169 responses from survey questionnaires are used to test the relationships using Structural Equation Modelling-Partial Least Squares. Investigation into the influence of both intrinsic and extrinsic motivators on the willingness to support equity crowdfunding shows that the financial motive is insignificant in influencing the decision. Among the intrinsic motivators, aesthetic value, emotional value, novelty and trust are highly significant and the desire to be part of a community is the only intrinsic motivator that is insignificant. The willingness to support has a positive influence on the likelihood to invest in equity crowdfunding.

Item Type:	Article
Uncontrolled Keywords:	Equity crowdfunding, cognitive values
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD6050-6305 Classes of labor Including women, children, students, middle-aged and older persons, minorities
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	09 Mar 2021 01:13
Last Modified:	16 Jan 2023 04:43
URII:	http://shdl.mmu.edu.my/id/eprint/8563

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