Citation
Ajham Al-Shahri, Amal Ahmed (2005) Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL). Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 06 Jul 2010 06:30 |
| Last Modified: | 06 Jul 2010 06:30 |
| URII: | http://shdl.mmu.edu.my/id/eprint/838 |
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