Citation

Abd. Wahab, Nor Azura (2004) Telekom Publications Sdn. Bhd. : Current Scenario And Future Prospects. Masters thesis, Multimedia University.

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Abstract

Telekom Publications Sdn Bhd main operational activities are selling advertisement space in printed directories such as Yellow Pages directory and other niche directories. The case study aims to analyse the internal and external environment affecting the company's business and therefore develop appropriate strategies in addressing the major issues.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	30 Jun 2010 08:03
Last Modified:	30 Jun 2010 08:03
URII:	http://shdl.mmu.edu.my/id/eprint/751

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