Citation

Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hassan, Hasliza and Wei, Chong Chin (2018) Tourist’s preferences in selection of local food: perception and behavior embedded model. Tourism Review, 73 (1). pp. 111-132. ISSN 1660-5373

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Abstract

Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfaction, quality of food, tourist’s perception, purchase intention and purchase behavior among tourist’s selection for local foods. The research is designed as quantitative in nature. A sum of 280 usable questionnaires was used from 300 distributed instruments by using convenient sampling techniques.

Item Type:	Article
Uncontrolled Keywords:	Consumer behavior, Satisfaction, Quality, Perception, Malaysia, Intention, Local food, Purchase behavior
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	10 Nov 2020 14:43
Last Modified:	29 Dec 2020 07:09
URII:	http://shdl.mmu.edu.my/id/eprint/7295

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