Citation

Ali Andabawa, Aisha (2017) Factors Influencing Intention to Purchase Organic Dairy Products. Masters thesis, Multimedia University.

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Abstract

This study was carried out with the aim of understanding the reasoning behind a consumer‟s intention to purchase organic dairy products. Organic food products are becoming popular when it comes food consumption hence the behaviour surrounding the purchase of organic foods has attracted researchers as well as market experts. Marketers and researchers aim to understand what causes consumers to have intentions towards buying specific organic foods. This study focused on organic dairy products. This study focused on the influence of four factors, which are food safety, health consciousness, environmental consciousness and price on the intention to purchase organic dairy products.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.32 .A37 2017
Uncontrolled Keywords:	Consumer behavior
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Graduate School of Management (GSM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	30 Oct 2017 10:08
Last Modified:	30 Oct 2017 10:08
URII:	http://shdl.mmu.edu.my/id/eprint/6921

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