Citation
Hee, Kong Ban (2004) A Case Study Of Strategies And Management Of Carrefour Europe. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study has been divided in two parts. The first part would be the case writing includes Carrefour background, histories, stores, management and strategies. The second part would start having detail analysis including both internal and external analysis using tools like PEST and SWOT based on information in Part 1.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 29 Jun 2010 04:30 |
| Last Modified: | 29 Jun 2010 04:30 |
| URII: | http://shdl.mmu.edu.my/id/eprint/677 |
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