Citation

Hew, William Wee Lim and Goh, Gerald Guan Gan and Yong, Mong Kun (2016) Translating information and awareness of green hotels' green tech practices into lodgers' satisfaction and green trust into lodgers' loyalty. Information, 19 (8). pp. 3173-3178. ISSN 1343-4500

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Abstract

This paper aims to highlight the pertinent of information disclosure and explicit exhibition of green hotel in building lodgers' awareness and trust. An exploratory study was conducted using survey in an acclaimed green hotel in Langkawi, Malaysia; the study found that tacit and implicit recognition of hotel's green practices was associated with lodgers' satisfaction. Likewise, green trust correlates with lodgers' loyalty. This study serves as a foundation for future research into the effects of information disclosure of green tech practices, which may translate into approach or aversive behaviour toward green facilities.

Item Type:	Article
Uncontrolled Keywords:	green trust, green technology, information of green practices, green hotels
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	28 Nov 2017 11:02
Last Modified:	28 Nov 2017 11:02
URII:	http://shdl.mmu.edu.my/id/eprint/6514

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