Citation

Tan, Siow Hooi and Tan, Siow Kian and Luh, Ding Bang and Kung, Shiann Far (2015) Understanding tourist perspectives in creative tourism. Current Issues in Tourism, 19 (10). pp. 981-987. ISSN 1368-3500; eISSN: 1747-7603

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Abstract

This study explores the interactions of tourists with their surrounding socio-material factors at creative tourism sites in Taiwan. Creativity is generated through the interactions of tourists with the tutor, activity, or the environment; and there is a close relationship between individuals and these socio-material factors. However, how these factors interact has been understudied. Q-methodology was employed to uncover the various perspectives of tourists to determine the important factors that are concerned about when participating in creative activities. Three groups of tourists were identified: relaxers, sensation-seekers, and existential-type. Relaxers emphasize environmental issues and characteristics of the activity, sensation-seekers emphasize tutor-related issues, and existential-type tourists emphasize the characteristics of the activity itself.

Item Type:	Article
Uncontrolled Keywords:	creativity, creative tourism, Q-methodology
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	27 Mar 2015 04:13
Last Modified:	06 Dec 2017 11:06
URII:	http://shdl.mmu.edu.my/id/eprint/6091

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