Citation

Leservs, Jevgenijs (2014) Selection criteria of international students in identifying Malaysia as a higher education destination. Masters thesis, Multimedia University.

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Abstract

Despite the global economic downturn, Malaysia has to prove its ability to maintain a high quality level of higher education institutions in order to become the regional hub for higher education excellence. It is also not a secret that higher education market became more competitive than ever. That is why The Ministry of Higher Education of Malaysia tries to put maximum effort in order to maintain continuous growth of the number of international students who are coming to Malaysia to get Higher Education degree. To bring better understanding over situation and to support The Ministry of Higher Education of Malaysia, the author of this thesis proposed a theoretical model that integrates the different groups of factors which influence the decision-making process of international students in choosing Malaysia as a destination for higher education; he analyzed different dimensions of this process and explained those factors which determine international students` choice. Based on previous studies, author of this thesis has identified main factors which influence international students` intention to choose Malaysia as a country for Higher Education: Knowledge and awareness, Personal recommendations, Environment, Cost issues, Social links and geographic proximity. Additionally to this, the researcher has identified the variables which influence international students intention of choosing some particular university in Malaysia as a place for Higher Education: Institution`s reputation, Market Profile, Range of Courses and Facilities, Alliances and coalitions, Staff expertise, Degree of Innovation, Promotion and Marketing.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.32 J48 2014
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	17 Apr 2014 03:27
Last Modified:	01 Jul 2015 02:29
URII:	http://shdl.mmu.edu.my/id/eprint/5429

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