Citation
Poh , Phaik See (2008) Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific. PhD thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Management (FOM) > DBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 30 Mar 2012 09:11 |
| Last Modified: | 30 Mar 2012 09:11 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3430 |
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