Citation
Ying Hoe, Dennis Choo (2011) Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia. PhD thesis, University of Multimedia. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Faculty of Management (FOM) > DBA Programme |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 30 Mar 2012 09:15 |
| Last Modified: | 30 Mar 2012 09:15 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3428 |
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