Citation

Pawanchik, Zambri (2009) A Case Study Of Perusahaan Otomobil Kedua Sdn. Bhd's Corporate Strategy. Masters thesis, Multimedia University.

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Abstract

This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements throughout its 15 years. Perodua is the current market leader in the Malaysian automotive industry and is continously growing to even greater heights.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	14 May 2010 08:45
Last Modified:	14 May 2010 08:45
URII:	http://shdl.mmu.edu.my/id/eprint/313

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