Citation

Shetty, M. V. and Narayanasamy, Kogilah and Meyyappan, Gopalan and Ismail, Hishamuddin (2008) Status of e-Business in two popular retail chains: A review of opportunities. Communications of the IBIMA, 2 (29). pp. 489-499. ISSN 1943-7765

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Abstract

In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an opportunity for enhancing their business, customer value of red and competitive advantage gained? So a study was felt necessary, initially through review of literature followed by afield study on a case oriented basis. IEEE802.16/WiMAX is one of the most promising technologies for broadband Wireless Access, both fixed and mobile use. This paper presents a WiMAX based architecture for the proposed news system. The two cases art, genuine but names have been changed for purposes of confidentiality.

Item Type:	Article
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science H Social Sciences > HB Economic theory. Demography
Divisions:	Faculty of Business (FOB) Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	21 Sep 2011 08:21
Last Modified:	06 Mar 2015 08:45
URII:	http://shdl.mmu.edu.my/id/eprint/2909

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