Citation
Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
In this research the author tried to find and rank major obstacles of implementing customer relationship management projects in Malaysian enterprises.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 20 Apr 2010 09:59 |
| Last Modified: | 20 Apr 2010 09:59 |
| URII: | http://shdl.mmu.edu.my/id/eprint/284 |
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