Citation
Lim, Hong Woo (2010) Knowledge Management As a Strategic Approach in Enhancing Customer Relationship Management : A Case Analysis of Financial Industry in Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Aim of this research is to investigate the multidimensionality of knowledge management (KM) practices and its relationship with customer relationship management (CRM) metrics in Malaysian financial sector.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 10 Nov 2010 10:17 |
| Last Modified: | 10 Nov 2010 10:17 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1751 |
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