Citation
Kwong, Lawrence Ang Kian (2009) The Brand Strategies Of Airlines : A Study Of Malaysia Airlines. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).
Item Type: | Thesis (Masters) |
---|---|
Subjects: | H Social Sciences > HE Transportation and Communications |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 24 Sep 2010 06:25 |
Last Modified: | 24 Sep 2010 06:25 |
URII: | http://shdl.mmu.edu.my/id/eprint/1709 |
Downloads
Downloads per month over past year
Edit (login required) |