Citation
Abdollahi, Bita (2009) The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 24 Sep 2010 03:01 |
| Last Modified: | 23 Aug 2021 06:43 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1708 |
Downloads
Downloads per month over past year
 Edit (login required) |