Citation
-, Javad Sadeghzadeh Biglari (2008) Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket. PhD thesis, Multimedia University. Full text not available from this repository.
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Abstract
This study proposed to investigate determinants of potential of online sales. We identified three factors namely attitude towards online shopping, familiarity and confidence, and product type.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Rosnani Abd Wahab |
| Date Deposited: | 23 Sep 2010 03:20 |
| Last Modified: | 23 Sep 2010 03:20 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1617 |
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