Citation

Hassan, Hasliza and Mohd Rom, Noor Ashikin and Chong, Chin Wei (2026) Digital entrepreneurship through social media commerce. European Journal of Training and Development. pp. 1-15. ISSN 2046-9012

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Abstract

Purpose – Digital entrepreneurship has been taking the world market by storm, and there is no sign of slowing down. This study aims to discover the possibility of boosting the digital entrepreneurship intention, specifically in social media commerce, through relatedness and competence. Design/methodology/approach – Data were collected through social media platforms. A total of 416 data were used for descriptive and structural equation modelling. Findings – This research found that relatedness enhances the competence and entrepreneurial intention in venturing into social media commerce. Competence also enhances the entrepreneurial intention in social media commerce. Further analysis discovered that the relationship between relatedness and entrepreneurial intention in venturing into social media commerce is partially mediated by competence. Practical implications – The momentum of digital entrepreneurship intention in social media commerce can be stimulated by developing a sense of relatedness and competence. The competency may further enhance the relatedness of potential entrepreneurs in venturing into social media commerce entrepreneurship. Originality/value – The borderless digital platforms have empowered society to shape its own preferred career prospects and drive the nation’s economy. The availability of social media commerce platforms has pushed away the need to have a huge budget to start up a business venture. It is also much easier for society to have a sense of control over the surrounding economy rather than depending solely on physical infrastructures.

Item Type:	Article
Uncontrolled Keywords:	Competence, digital entrepreneurial intention, digital entrepreneurship
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	05 May 2026 07:31
Last Modified:	05 May 2026 07:31
URII:	http://shdl.mmu.edu.my/id/eprint/15892

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