Citation

Mohd Hamim, Ashman Hadiff and Ismail, Hishamuddin and Bari, Md Akramul (2026) Sustainable Solutions: Evaluating the Stimulus–Response Theory in Solar Energy Adoption. Studies in Systems, Decision and Control, 612. pp. 871-880. ISSN 2198-4182

Text Sustainable Solutions_ Evaluating the Stimulus–Response Theory in Solar Energy Adoption _ Springer Nature Link.pdf - Published Version Restricted to Repository staff only Download (329kB)

Abstract

Conventional energy production has significant negative environmental consequences, including global warming and air pollution. A recent trend also shows there has been an average increase of 3% for energy demand in ASEAN countries for the past twenty years and this trend will continue till 2030. In Malaysia, the energy consumption has increased threefold and this exponential growth in energy consumption indicates a corresponding increase in energy demand. With these issues surrounding global warming and increasing energy consumption, and the added burden of depleting resources and pollution, various governments, firms, and communities turn to renewable energy, or sustainably sourced energy as a viable solution. However, to make a proper shift into renewable energy, especially on a large-scale requires extensive research, there is a need to understand what contributes to support the transitioning process. Hence, it is paramount to seek potential solutions which will contribute to better planning for the purpose of shifting to the new source of energy. To progress with the research, a conceptual framework built on the foundation of the S-R (stimulus–response) theory is selected to further progress into the research proposals and findings. The main reason for selecting the theory is because it has been widely used for a systematic analysis of human behavioral intentions by focusing on the external cues that would influence a person’s response or reaction. The conclusion of the study will hopefully contribute towards a meaningful impact amongst governments, firms, institutions, and communities, and hopefully provides the knowledge and information for future researchers to bridge towards new or similar studies.

Item Type:	Article
Uncontrolled Keywords:	Affordability, environmental concerns,product benefits
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD45-45.2 Technological innovations. Automation
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	11 Feb 2026 02:03
Last Modified:	11 Feb 2026 02:03
URII:	http://shdl.mmu.edu.my/id/eprint/15345

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