Citation
Abdul Rahman, Mohammad Hafezh (2009) Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 05 Oct 2010 04:55 |
| Last Modified: | 05 Oct 2010 04:55 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1514 |
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