Citation

Salehi, Abuzar (2008) Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study examines the determinants of consumer's brand preference and brand loyalty among Iranian students living in Malaysia with significant emphasis on restaurant industry.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	05 Oct 2010 05:32
Last Modified:	05 Oct 2010 05:32
URII:	http://shdl.mmu.edu.my/id/eprint/1505

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