Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy

Citation

Ming, Zhou (2008) Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy. Masters thesis, Multimedia University.

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Abstract

The objective of this research is to research Li-ning Company which has already become widely known sport brand in China since it has been established in 1990s.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 03 Sep 2010 02:29
Last Modified: 03 Sep 2010 02:29
URII: http://shdl.mmu.edu.my/id/eprint/1469

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