Citation

Ashimkanova, Symbat (2024) Factors influencing intention to apply for employment among IT graduates in Malaysia. PhD thesis, Multimedia University.

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Abstract

The aim of the research was to analyze how employer brand and organizational attractiveness affect intention to apply for a vacant position, as moderated by social networking sites. The study was emphasized on analyzing the contribution of networking sites in building employer branding and organizational attractiveness in the sphere of recruitment. The study was done in Malaysia and respondents were sourced from PDTI institutions in Malaysia. A quantitative positivist research design was used and a questionnaire-based research instrument administered online and offline was used to collect data. A sample of 439 participants was used for the study. About data analysis, the statistical data analysis technique was used for this research as it was found to be the most effective method of analyzing quantitative data via the use of SmartPLS. Several important statistical analyses were carried out on the research data. Based on the SmartPLS test analysis, the researcher finds that Hypothesis 1a, Hypothesis 1b, Hypothesis 1c, Hypothesis 2a, Hypothesis 2b, Hypothesis 2c, Hypothesis 3b, Hypothesis 3c, Hypothesis 3d, Hypothesis 3e and Hypothesis 3g are accepted. However, Hypothesis 2d, Hypothesis 3a, and Hypothesis 3f are not accepted. Based on the hypothesis testing, it is found here that there is a direct and significant relationship between brand enthusiasm and intention for employment of IT graduates in Malaysia, there is a direct and significant relationship between the capabilities dimension and intention for employment of IT graduates in Malaysia, there is a direct and significant relationship between development value and intention for employment of IT graduates in Malaysia, there is a direct and significant relationship between application value and intention for employment of IT graduates in Malaysia, and there is a direct and significant relationship between economic value and intention for employment of IT graduates in Malaysia. It was also found that social networking websites moderate the relationship between the capabilities dimension and intention to apply for employment. It was also found social networking websites moderate the relationship between the digital brand dimension and intention to apply for employment, social networking websites moderate the relationship between development value and intention to apply for employment, social networking websites moderate the relationship between application value and intention to apply for employment and social networking websites moderates the relationship between social value and intention to apply for employment.

Item Type:	Thesis (PhD)
Additional Information:	Call No.: HD5701.5 .A84 2024
Uncontrolled Keywords:	Employment (Economic theory)—Graduate students
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD5701-6000.9 Labor market. Labor supply. Labor demand Including unemployment, manpower policy, occupational training, employment agencies
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	01 Oct 2025 09:09
Last Modified:	01 Oct 2025 09:09
URII:	http://shdl.mmu.edu.my/id/eprint/14655

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