Citation
Tong, Yew Wai (2008) A Study Of Luxury Fashion Brand Equity. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 03 Sep 2010 02:42 |
| Last Modified: | 03 Sep 2010 02:42 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1462 |
Downloads
Downloads per month over past year
 Edit (login required) |