Citation

Alam, Syed Shah and Haque, I. M. M. Serajul and Kokash, Husam Ahmad and Ahmed, Saif and Ahsan, Nilufar (2025) Drivers of Waste Separation Behavior in Urban Bangladesh: Leveraging Social Norms and Environmental Awareness for Circular Economy Success. Circular Economy and Sustainability. ISSN 2730-597X

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Abstract

This study explores the factors influencing waste separation behavior in urban Bangladesh, focusing on the integration of circular economy practices. With urban areas projected to generate over 47,000 tons of waste daily by 2025, effective waste separation is crucial for reducing environmental impact and enhancing resource recovery. However, inadequate infrastructure, limited public awareness, and weak policy enforcement hinder progress. Using the Theory of Planned Behavior (TPB), Social Norms Theory (SNT), and the Norm Activation Model (NAM), the study examines how Environmental Awareness (EA), perceived behavioral control (PBC), and social norms (SN) shape waste separation intentions and practices. A survey of 500 respondents from major cities is analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Findings indicate that EA and SN significantly influence waste separation intentions, while the availability of waste separation facilities moderates the intention-behavior relationship. PBC shows a more complex role, with a non-significant direct impact on behavioral intention (BI), highlighting the need for supportive infrastructure. These insights inform strategies combining education, SN, and infrastructure to promote circular economy practices and sustainable waste management in Bangladesh.

Item Type:	Article
Uncontrolled Keywords:	Circular economy, environmental awareness
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	28 Mar 2025 02:23
Last Modified:	28 Mar 2025 03:39
URII:	http://shdl.mmu.edu.my/id/eprint/13640

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