Citation
Mok, Meng Hua (2008) A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 06:20 |
| Last Modified: | 02 Sep 2010 06:20 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1363 |
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