Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia

Citation

Masood, Akbar (2008) Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 03:44
Last Modified: 19 Aug 2010 03:44
URII: http://shdl.mmu.edu.my/id/eprint/1311

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