Citation

Tan, Soo Leong (2008) Achieving Customer Intimacy Through Application Of Knowledge Management In Customer Relationship Management. Masters thesis, Multimedia University.

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Abstract

Competition caused by globalization and advancement in information technology has forced companies to focus on managing customer relationships, and in particular customer satisfaction, in order to remain competitive. This paper reports exploratory research based on a survey addressed to the employees of two large Malaysian organizations, a telecommunication and an automobile company.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Aug 2010 03:55
Last Modified:	19 Aug 2010 03:55
URII:	http://shdl.mmu.edu.my/id/eprint/1304

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