Citation

Teh, Hui Min and Leow, Meng Chew and Ong, Lee Yeng (2024) Factors Influencing the Behavioral Intention of Elderly Toward Self-Ordering Kiosks. In: 2024 21st International Joint Conference on Computer Science and Software Engineering (JCSSE), 19-22 June 2024, Phuket, Thailand.

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Abstract

This research examines the factors influencing the behavioral intention of the elderly aged between the 40s to 60s toward self-ordering kiosks (SOKs) in Malaysian fastfood restaurants. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is applied to investigate the factors that impact their intention toward the SOKs for the study. Data from over 51 respondents was analyzed through regressions and statistical methods. The results show that hedonic motivation and habit have profound consequences on affecting respondents’ behavioral intention. In addition, habit is found to have significantly different effects on behavioral intention among different age and education level groups. This post-test data serves as guidance for both academic and industrial parties to refine the SOKs user experience and the overall adoption rates of SOKs in fast-food spaces

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Behavioral Intention, Elderly, Self-Ordering Kiosks, UTAUT model
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions:	Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	02 Sep 2024 08:15
Last Modified:	02 Sep 2024 08:15
URII:	http://shdl.mmu.edu.my/id/eprint/12926

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