Citation
Tan, Gek Siang and Ab. Aziz, Kamarulzaman and Ahmad, Zauwiyah (2022) Tourists' Experiential Satisfaction in Using Mobile AR App Towards Mobile App Success and Intention to Revisit Tourist Destination. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Text
Tan Gek Siang_FOB.pdf - Submitted Version Restricted to Registered users only Download (301kB) |
Abstract
Purpose of the Study • To investigate the determinants of Experiential Satisfaction in using the app • To investigate the determinants of Continuance Intention to Use the app • To investigate the mediating role of Experiential Satisfaction between IT Adoption Factors towards Mobile App Success and Intention to Revisit Tourists Destination
Item Type: | Conference or Workshop Item (Poster) |
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Uncontrolled Keywords: | Mobile apps -- Mobile computing |
Subjects: | Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science |
Divisions: | Faculty of Business (FOB) |
Depositing User: | Ms Nurul Iqtiani Ahmad |
Date Deposited: | 27 Dec 2022 02:24 |
Last Modified: | 27 Dec 2022 02:24 |
URII: | http://shdl.mmu.edu.my/id/eprint/10999 |
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