Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective

Citation

Yeoh, Bee Bee (2005) Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

This study examines the determinants of consumers' buying behaviors for domestic and foreign products. It focuses on the consumers' buying behaviors from the Malaysian consumers' perspective especially for the electrical/electronic products, household appliances and kitchen appliances.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:06
Last Modified: 19 Jul 2010 08:06
URII: http://shdl.mmu.edu.my/id/eprint/1037

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