Citation

Logeswaran, Aravindan Kalisri and Thurasamy, Ramayah and Raman, Murali and Ilhavenil, Narinasamy and Annamalah, Sanmugam and Rathidevi, Arul Selvam (2022) Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology. Mathematics, 10 (12). p. 2045. ISSN 2227-7390

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Abstract

Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.

Item Type:	Article
Uncontrolled Keywords:	Awareness, intention to adopt, solar services, sustainability
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	01 Aug 2022 07:13
Last Modified:	01 Aug 2022 07:13
URII:	http://shdl.mmu.edu.my/id/eprint/10272

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